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Kellogg’s GAA Cúl Camps

Kellogg, the market leading producer of cereals, and cereal snacks is proud to be the official partner to GAA Cúl Camps. Kellogg’s GAA Cúl Camps is the first major partnership between Kellogg and the GAA and aligns the global family brand with Ireland’s largest sporting organisation.

The partnership is a great fit for the two organisations both of which are at the heart of family life in Ireland.  Since the introduction of Kellogg’s to Irish breakfast tables in 1924, the brand has become synonymous with breakfast time. Here in Ireland, people eat more breakfast cereal at 9kg per head than anywhere else in the world and Kellogg’s philosophy is that good health depends on a good diet and active lifestyle.*

According to Ruth Hughes, Managing Director of the Kellogg Company of Ireland: “This is a great partnership for Kellogg, since like the GAA, we have a grassroots presence in homes across Ireland. We are delighted to be involved in a partnership which involves Irish kids participating in team sports and learning sporting and personal skills which will help them to grow, develop and be their best.”

During the course of the partnership, Kellogg, which has a presence in 65% of Irish homes, has the potential to increase participation levels in GAA Cúl Camps which are the most popular sporting camps in the country, with over 150,000 children participating in 32 counites in  1,250 venues per annum. Kellogg’s GAA Cúl Camps are promoted with an extensive media campaign which includes a presence on Kellogg’s cereal packets.**

*Kantar Total Cereals KG 52 w/e the 27th of December, CSO Census Data 2016.

**Source is “Kantar Cereals – Kellogg Total HH Penetration FY 2019 – 29th December.

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Kids get gear!

Each child attending a camp receives Kellogg's GAA Jersey, ¼ zip top and backpack

phpto of Cul Camps Kit - Backpack, Top and 1/4 Zip Top

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Cúl Coaches

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Did you know?

You can now book Inclusive camps for children with additional needs.